Internet Marketing

We Understand Business on the Web

-To start with, we’ll conduct a full Site Analysis of your current site and your competitors’ sites as well. In this way, you’ll be able to understand how people find your website and how they find your competitors. Through this process, we’ll discover how to  improve your websites traffic in the most cost effective ways. See our SEO section for further details…

- For the most part, new customers will find you through Google. They do this through searching for key words. Knowing what your customers do and don’t type in will have a huge bearing on whether or not Google will show them your page. If you happen to be a local dry cleaners, then the obvious words people would use to find you would be “Dry cleaners your suburb” . If however you happen to be an Australian-wide law firm what words would they use to find you? This can be quite tricky to get right, but when you do, you’ll reap the benefits with more sales leads. In the old days of the Yellow Pages, plumbers would call themselves AAA Plumbers so they would be the first plumber in the book- it’s a little like that, but not quite as obvious.

There is an entire discipline called Search Engine Optimisation (SEO) that does nothing but structure the way websites are put together so that the client’s website will show up on the first page of Google.

 

- Explainafide can get you involved in social media- Facebook, Twitter, LinkedIn, etc.; some of these may not be appropriate  for your business,  but many will be. If you’re an accountant, then a Facebook page might not be necessary, but a professional profile on LinkedIn will be. We will help you navigate the issues so you can have an effective internet marketing campaign.

- We will make sure we let you know when other respected sites are shouting out for article writers. In this way you can share your knowledge and raise your profile without spending a cent. This will enable you to promote your skills and be known in the broader community for your business excellence.

- We will update your site regularly which is not only important for your Google ranking but will keep your current customers interested. Then they’ll refer good articles written on your site to others- leading to more sales leads.

- We can discuss various options regarding paid advertising. The most common is Adwords and Pay per Click, however there are other options. In every field, industry or hobby there are forums for enthusiasts. Most of these are run by fans, for fans and as such are hard pressed to fund their operations. Yet many of them have thousands of members checking out their forums every day. This method of advertising does not cost the earth and is completely targeted to your industry. For example, a particular Renovators Forum has over 20,000  members Australia-wide. If you were in the building, plumbing or painting game, this could be a great option.

Even if you don’t want a website we can help-

1. Include your business on all the directory listings in Australia. There are at least 15 of these and most business owners aren’t even aware of them. In this way people will at least find your telephone number and an email address to contact you.
2. We can update all major tourism and entertainment listings in your city or town (if applicable).
3. Sign your current customers up to a targeted email blast which will be vital for the success of your business (see email advertising).